Telco player DITO Telecommunity expands its loyalty program, DITO Rewards, by adding lifestyle items to the list of rewards available to its loyal customer. DITO members may now redeem their earned points for a wide range of lifestyle treats such as dining, essentials, shopping, gaming, and much more.

To earn points under the DITO Rewards program, DITOzens simply need to top up, buy promos, or update their rewards profile using the DITO app. Initially, the earned points were wont to redeem a variety of exclusive DITO products. Under the improved DITO Rewards program, DITO subscribers can now choose between over 300 products from 100 brands including Jollibee, Chowking, Robinsons department store, South Star Drugstore, Grab, Puregold, Wendys, 7-Eleven, Dunkin’, Zalora, Lazada, Shopee, Bratpack, Res Toe Run, and Garena Gaming PINS.

“Expanding the array of choices in the DITO Rewards catalog is just one of our ways to ensure a remarkable customer experience. Our goal isn't just to broaden DITO’s customer base, but to make sure that each and every one of our subscribers have a fantastic user experience with DITO.” said Evelyn Jimenez, Chief Commercial Officer of DITO Telecommunity.

Aside from earning rewards, DITO customers may use the Pay with Points feature to obtain load and take advantage of promos. Likewise, they need the option to share their DITO Points with relatives and friends who are also DITO subscribers.