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DITO Launches ‘Kaya DITO’ Empowering Every Filipino’s Digital Passions

13 August 2025

Kaya DITO

MANILA, Philippines - August 2025 - DITO Telecommunity officially launches ‘Kaya DITO’, a nationwide movement celebrating Filipino digital empowerment and the boundless possibilities that come with superior connectivity – from enabling digital aspirations with network performance the Filipino telecommunities can count on, to network capabilities that deliver performance needed to pursue those dreams, while trusted by over 15 million subscribers nationwide.

Following its recent recognition by Opensignal as the fastest network, clinching 14 out of 16 Network Experience Awards, DITO builds on these achievements with the ‘Kaya DITO’ campaign, championing digital accessibility for every DITOzen’s life stages through tailor-fit, value-for-money products that deliver bigger data, better experiences, and real digital empowerment. Unlike other telcos, DITO goes beyond traditional connectivity by creating solutions that adapt to every Filipino’s lifestyle and aspirations. The campaign debuts alongside a brand video that captures the authentic stories of everyday Filipinos, whose passions and purpose are fueled by the country’s fastest, most reliable, and future-ready digital network. 

“‘Kaya DITO is not just another brand campaign. It’s a movement rooted in our commitment to meet Filipinos where they are and empower them to reach their aspirations,” said Atty. Adel Tamano, DITO Chief Revenue Officer. “Instead of asking Filipinos to settle for what’s available, we’ve taken on the challenge of delivering on their digital aspirations. Kaya Mo – we believe every Filipino has the potential to achieve more when equipped with the right tools and services that get them. Kaya Namin– because we have the capabilities, technology, and service excellence to make it happen. And ultimately, we want every Filipino to recognize that they have a superior choice to be part of our growing telecommunity, Kaya, DITO Tayo.

 

Campaign Video: Bringing Filipino Empowerment to Life

The newly released ‘Kaya DITO’ campaign video captures the essence of Filipino ambition through a collective narrative of dreamers, doers, and digital natives and how DITO’s latest offerings empower them to challenge the norm and turn aspirations into action.

Beyond showcasing individual success stories, the video serves as a rallying cry for Filipinos to demand more out of their telco experience, where inclusive, high-quality digital access is not just promised but delivered.
Driving the Kaya DITO’ campaign is a suite of breakthrough products that deliver value, flexibility, and inclusivity across all digital lifestyles, with each offering designed to match the unique digital needs and aspirations of every DITOzen.

For prepaid users seeking better value and longer-lasting data allowance, DITO Level-Up Packs offer flexible, budget-friendly packages with extended validity periods, plus ViLTE support for unlimited DITO-to-DITO video calls that keep loved ones closer.
For those who want a premium experience without the premium price, DITO FlexPlan 888 postpaid option is available as SIM-only or bundled with the latest devices, delivering top-tier value from the country’s fastest mobile network.

For families and individuals who need always-on internet at home, DITO WoWFi Pro 365 offers year-long unlimited 5G connectivity, ensuring seamless internet access for work, study, and entertainment in every Filipino household.

And for users looking for an all-in-one digital companion, DITO App, a smart seamless digital hub, allows users to manage mobile and home accounts, access customer support, and enjoy exclusive DITO Rewards and promotions.  

With ‘Kaya DITO,’ DITO reaffirms its commitment to providing value-for-money, accessible, and advanced digital solutions for all.

 

Empowered by Recognition, Driven by Purpose

The campaign launch is emboldened by DITO’s latest network performance achievement from Opensignal, a global leader in mobile analytics and insights. This recognition validates that every investment in infrastructure, innovation, and service delivers where it matters most: for the millions who continue to trust DITO every day. 

“Our journey hasn’t been easy. We entered a highly competitive market with one bold promise: to give Filipinos something better,” shared Atty. Tamano. “Today, with millions of DITOzens, game-changing products, and recognition from Opensignal, we’re proud of how far we’ve come, and we celebrate this with ’Kaya DITO’ together with every Filipino who believed in what we could build together,” Atty. Tamano added.

“This is just the beginning. Our campaign tells the story of how DITO empowers real lives, every single day, and we won’t stop until every Filipino knows they have a choice that truly delivers. Because when they say ‘Kaya’, we say, ‘Kaya DITO.’

Watch DITO’s newest campaign at this link.

 

About DITO Telecommunity

DITO Telecommunity Corporation is the fastest-growing telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019. 

DITO is committed to delivering world-class, fast, affordable, and secure telecommunications services that connect and empower Filipino communities, with a vision of making data access a right—not a privilege—for all.

DITO is a Filipino company formed through a consortium led by Udenna Corporation, in partnership with China Telecommunications Corp.

 

DITO Telecommunity Links: 

Facebook: https://www.facebook.com/DITOphofficial 

Instagram: @ditophofficial 

Twitter: @DITOphofficial 

TikTok: @ditophofficial 

Viber: @ditophofficial

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